How To Reinvent Your Business To Thrive After The Coronavirus

Business has changed, perhaps forever, due to the coronavirus. Once we emerge from this crisis, business managers can reinvent their product offerings to survive in the post-coronavirus economy in four steps: deconstruction, imagination, testing, and prototyping. At the heart of this method is evidence-based decision-making.

To start, let’s admit the obvious disruptions to existing businesses: supply chains are missing a link; company owners have little cash on hand; employees are eager but scared; consumer confidence is low except for staple products and services; and consumer habits haved shifted to online-only channels.

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