Recognizing BNSF as an Innovative Intermodal Transport Solution that Helps Retailers Optimize Supply Chain

The Crunch: As the largest intermodal railroad moving about 1 million more units per year than its nearest competitor, BNSF Railway has strengthened its foothold in the retail market by prioritizing innovation. While its technology stands out in the space, BNSF also goes further with an Intermodal Solutions Team that takes a consultative approach to helping retailers optimize their supply chains. For these efforts, we’re recognizing BNSF with our Editor’s Retail Choice Award™ for Innovative Intermodal Transport Solutions.

The modern retail customer has high expectations of the brands they shop, but they don’t often pay attention to what’s going on behind the scenes. However, retailers understand the importance of logistics and supply chain in getting consumer goods from point A to point B.

Behind the curtain, retailers are making important decisions to ensure they have in stock the products that customers are looking for. What they may not realize is that a transportation system that opened America to rapid westward expansion in the 19th century is still innovating and playing a key role in freight transport.

While many retailers choose to rely on long-haul truckers that tend to put stress on an aging US highway system, they may not realize that intermodal transportation via the railroad system competes with trucks on cost, timing, and optionality, while handling more capacity and being more environmentally friendly. Intermodal freight makes use of ocean liner, truck, and railroad shipping by transporting containers or trailers by different modes to optimize a supply chain.

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